The importance of UX

UX is short for ‘user experience’ and refers to the experience of interacting with an app, product or system. In software development, UX is typically the focus of two closely related disciplines: UX research and UX design.

UX research

At MyScript, we perform UX research to understand why and in what contexts people prefer to write by hand. We also study people’s expectations, needs and behaviors when writing by hand on paper or a digital device.

Using a range of statistical and qualitative techniques (from interviews and surveys to diary studies, benchmarking and usability tests) our UX researchers gather, sort and analyze huge quantities of data. They then develop detailed personas (models of different types of user) and journey maps (showing the routes users take when performing tasks in an application) covering the most important needs in a range of enterprises.

UX design

Our UX designers use the personas and journeys identified by UX research to innovate solutions to user needs. They’re responsible for workshopping, proposing and prototyping potential design solutions, while helping to ensure that design updates also meet legal, business and other requirements (like localization).

While this sounds straightforward, often user needs or problems don’t have simple solutions – particularly when working with AI. This is where things get more challenging (and interesting!) for UX teams.

To illustrate those challenges, let’s take a deeper dive into how UX at MyScript has helped to shape and define our core products.